Accessories are a key part of fishing, whatever the discipline, and no product more so than a trusty pair of pliers. Chinese brand Frichy is keen to show the world just why it considers itself the premier manufacturer of these invaluable tools.
Billing itself as the number-one manufacturer and supplier of fishing tools, Chinese firm Frichy has a lot to offer both on an OEM basis and with products under its own brand. The company, which maintains a heavy focus on creating products of high quality and also innovation, is multi-award winning, having picked up awards at China Fish and EF TTEX in the last three years.
The company has created a very substantial and stable business for itself in the United States market – supplying many of the top names in fishingtackle on a discreet, OEM basis. The company is content with its work in this market and is only seeking to maintain the steady business it has created – but Europe, Asia and South America are on Frichy’s list of areas where it is seeking to cultivate new business.
It’seasy to see why Frichy is an attractive prospect as a potential supplier. The company offers many positive working terms, such as very strict quality control, free testing and sampling so you can be certain of what you are buying, a fair and reasonable pricing structure and an experienced research and development and sales team that can help provide rapid and professional service.
The company is an expert in producing aluminium fishing pliers, forged-steel pliers, lip grips, hook removers,crimping pliers, braid line cutting pliers, forceps, scissors, gaffs, magnetic net releases and many other accessories – it is constantly developing new ideas. It has always had strength in terms of its production. It owns and operates a modern factory in China with a good quality control aspect and production capacity.
However, in recent years the company has placed more emphasis on fashion – an often underrated, but hugely important, aspect in the fishing-tackle market. It has actually enlisted the help of fashion experts to help create products that reflect the lifestyle image of anglers as well as offer them vital tools that they can’t go fishing without. “More focus on innovate product designs will help take us to a new and sustainable competitive position,” explains the company’s CEO, Jacky Fan. “Fishing is not only a sport, it is a part of fashion and lifestyle.”